Over the years, SIA colleagues have been involved in various forms of perception profiling using questionnaires. Projects have ranged from IT support services in industry and the MOD through to salesforce effectiveness programs in big Pharma. More recently the SIA has utilised this expertise in support of its primary objective of improving outcomes in healthcare. This has evolved into several programs including cancer quality of life surveys, personal health risk screening assessments and several open question surveys seeking to understand patient issues and concerns. The anonymous responses to the survey are analysed via a combination of power BI business intelligence modelling and artificial intelligence (AI text analytics). This results in a powerful model capable of providing real insight from the information made available.